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Featured article
Beauty Beyond Makeup: Amanda Jacobellis's Entrepreneurial Evolution
A discussion with Amanda, Founder of MAKEUP MANDY
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To start off,ย can you please introduce yourself briefly? And I'd also like to know what inspired you to start your current business.
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My name is Amanda Jacobellis, and I founded MAKEUP MANDY in 2006. I began my career as a celebrity makeup artist and stumbled upon eyelash extensions at a convention. It was a relatively new concept back then. I remember there was a DVD with instructions, all in Korean with subtitles, which is how I learned.
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However, I saw the potential in this technique to transform someone's appearance without makeup, and it gained immense popularity. I already had a celebrity clientele, so the transition was smooth. The key difference with eyelash extensions compared to makeup is that it's a recurring service, allowing me to quickly build and maintain a loyal client base. Eventually, I opened my first salon and realized the need for better and safer products, which led me to create my own.
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That's fascinating. So, you were running your own offline salon and working with celebrities. But at the same time, I noticed you also have online store, right, on Shopify?
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